Jan 21 2009
Customer Service Math 101
Today I had a discussion with Alfonso, who runs a very good auto repair shop in town because my car won’t start, and I thought I should consult with him first, as to my next plan of action. I’ve taken it to the local dealership on numerous occasions and the gremlin still persists. (No, it’s a Pontiac)
Once every year or two it just refuses to start. Radio works, lights and others stuff seem to be OK. And if you get towed into the dealership, well sure enough, it will start no problem. I think once it didn’t and that’s when they “fixed” it. The dealership has replaced everything but the electronic box. It has been fine for 2 or 3 years now.
I asked would a new battery be better. He said, “No I don’t think that will fix the problem.” So, unlike most dealerships, he passed on the easy battery sale. And another question I had was would a remote starter work around this problem. He said, “No everything has to work properly first for that to work. So, unlike most dealerships, he passed on the easy remote starter installation.
And then he said, “You have my number don’t you? I can’t do this today (It was 2 or 3 in the afternoon) but give me a call around 9 and I will come and look at your car. You live near here don’t you?”
I haven’t been in for about one year and he still remembers me and my car and that I don’t drive it too much. The tires he recommended the last time are perfect and you could see the satisfaction in his smile. So we got to talking about his philosophy of how to run a business and how banks don’t get it in this country and big box stores don’t get it.
Alfonso is a proud Italian from Venezuela and was raised on the concept of Excellent Customer Service which you see me write about many, many times. It is what I think business will return to down the road and for only one reason. It works really well.
Alfonso said it best, “If you make a customer happy he tells 3 friends. If you make him mad, he tells 7!!”
So if you happen to live anywhere near Bolton, Ontario and you are looking for a good place to take your car, look up Alfonso. You don’t need to tell him I sent you. He treats everybody the same—fairly. You may have to wait but maybe call ahead and book a time. Your car will be ready when he promised and if he runs into something that will change that, you will know, because he will call you and tell you why.
Which is it gonna’ be? Crappy Tire, your unfriendly original manufacturer’s dealership or Alfonso’s Garage (I wish he’d change the name to that because that’s what it is to me). He is very proud of his business and he has a right to be proud. He proves it every day. And you can even email him. He knows the value of the Internet.
Thank you for your business.
Gracias por su negocio.
Grazie per la vostra attività.
(I bet Google Translate didn’t say it the way Alfonso would. It hasn’t learned to smile yet.)
Auto Block Autorepair
Our Competitive Edge:
All our customers are serviced by the owner, Alfonso Ciarcelluti, Certified Mechanic. We are an Ontario Drive Clean Accredited Test & Repair facility. We also participate in Co-op programs for both high school and College students. We speak Spanish and Italian as well.


