Jan 20 2009
Zynga - Who Are You Trying To Fool?
I hope it’s not yourself. You seem to be smarter than that.
Since they don’t respond to emails, this would be a good way to share some things I think are going on at Zynga right now. I spent a lot of years in sales and marketing and you can tell when a product has peaked in it’s life cycle and where others are under performing according to the bean counters in an organization.
Some of the recent changes in Mafia Wars are what I feel are only attempts at having more people playing the game at the same time. It might mean they added another server. I haven’t found any difference between fighting and that new money thing—racketeering.
They keep throwing more “exploding cannolies” at us with different versions of the promotional weapon that favour the individual that will dig into their cash stash and buy more godfather points. And magically all the mob size limitations have disappeared except for Boss Fights.
I see critical hits as a bit of a wildcard that favours the underdog in a fight which is a good minor adjustment.They made minor adjustments as to the amount of cash you can lose in a fight/racketeering thing.
To be honest I have been playing competitors games more recently because they have made them more playable and more interesting. So today I was able to buy 9 casinos, 1 luxury hotel, 1 tourist shop and a whole bunch of other things and still had $43,000,000 in the bank.
I’m only at level 90 and was hoping to share what happens when you hit 99. I’m not certain I will get there because I’m sure a lot of people at these levels are getting much enjoyment out of the game, just like me.
And Zynga is now promoting a number of games along the top line of your screen and promoting them as “Top Games”. I’ve seen this before in another business I was in. It was the list of poor performers and they were looking to increase the activity/sales in same. If we had access to their performance figures, I’m sure you would find these games low on the list. You might as well kill the Texas Hold’em game because the likesof Pokerstars, PartyPoker and FullTilt Poker have that dominated and do a very good job at it. They have much deeper pockets as well.
Zynga is far from being in any trouble, I would think. They dominate the market in Facebook games. Pirates and Football are growing I’m sure and some of the other games are doing adequately but Zynga is only bringing in stop gap measures. They may have things in the works but they aren’t sharing.
So Zynga, it’s time for the next generation of Mafia Wars. Mafia Wars 2 needs to be open ended and more of a changing challenge with movement to new locations and varying activities. Sound familiar. They know what I’m talking about.
They think that they have control over their market. I’m thinking the visits to the Ferrari dealership are less frequent now and they are listening to the bean counters too much. Never let the scorekeeper run the game and once they get control they will never give the ball back. It’s what has happened to every company throughout the world.
It’s time to be creative, new, original. Think outside the box not on the cash flow curve. If you don’t get something new happening soon, your customers will be on a new quest if you get my drift.
Nobody wants to see you fail. We just would like a new challenge, that’s all. You have pioneered the market in these games and you need to continue that.








